General Mills markets some of the world’s best loved brands, including Haagen-Dazs ice cream, Big G cereal, Pillsbury, Green Giant Vegetables, and a number of leading local brands.

Our brand portfolio includes more than 100 leading U.S. brands and numerous category leader around the world.

• Established 1990
• Operates globally outside North America
• World’s 6th largest food company
• $11.6 billion in net sales world wide
• 27,500 employees around the world
• Products marketed in more than 100 countries

Betty Crocker has maintained her title as the “first lady of food” for more than 80 years. Consumers trust Betty Crocker—her fast and easy baking products include an extensive line of dessert mixes and frostings, such as Super Moist cake, Rich & Creamy frosting, Pancakes, Muffins and Cookies. Bisquick baking mix

Betty Crocker guarantees that I can create a happy family moment in which I will feel appreciated.

Most things that mom does are taken for granted by her family. Baking is something that is not taken for granted and generates appreciation for mom. It is fun and rewarding for mom and her family, and it reaffirms mom’s role as the family nurturer.

• 1903: Founded in LeSueur, Minnesota, as Minnesota Valley Canning Company.
• 1935: Green Giant symbol adopted for entire product range.
• 1950: Minnesota Valley Canning Company name changed to Green Giant Company.
• 1979: Green Giant Company merged with The Pillsbury Company.

Only Green Giant makes vegetables easy to love everyday. It is cares about finding the smart ways to fit your needs and your active lifestyle. Vegetables are the next best thing to fresh, with delicious taste, fresh appearance and texture. Vegetables help you provide nutrition to you and your family’s diet. Has expertise in nurturing, selecting and preserving natural vegetable goodness

The natural goodness of Nature Valley granola bars provides the fuel needed for consumers to maintain an active and healthy lifestyle.

Nature Valley created the granola bar category in 1975 when it debuted its 100 percent natural crunchy granola bar.

Crunchy Granola Bars
Crunchy granola bars are a blend of rolled oats, rice-soy crisp, sugar, honey, dark syrup and canola oil. The ingredients are blended together with water, spread evenly onto the oven band and compressed to the desired thickness. The sheet is baked, slit cut and cooled prior to packaging.

• 1903: Founded in LeSueur, Minnesota, as Minnesota Valley Canning Company.
• 1935: Green Giant symbol adopted for entire product range.
• 1950: Minnesota Valley Canning Company name changed to Green Giant Company.
• 1979: Green Giant Company merged with The Pillsbury Company.

• 1869: Company was founded by Charles A. Pillsbury when he bought part-interest in a flour mill located along banks of the Mississippi River in Minneapolis, Minnesota
• 1959: The Pillsbury brand became an international company with purchase of major interest in a Venezuela flour mills
• 1965: The Doughboy makes its debut in a commercial for Pillsbury crescent rolls
• 1991: Entered the Europe market
• 2001: General Mills acquired The Pillsbury brand

Pillsbury dessert mixes help me create delicious baked goods that bring my loved ones together. Creating moments of delight for her kids and loved ones provides the emotional satisfaction and validation she craves.

Pop Secret premium microwave popcorn is popping something fresh every time. Innovative products, like 1-step Cheddar, continue to bring variety to popcorn lovers nationwide. Find the Pop Secret that fits your taste - 100 Calorie Pop, Homestyle or Kettle Corn may be just the one for you!.

New Pop Secret makes more of a Big Night In, enhancing relaxed (family) togetherness

“There’s something really nice about that kind of unselfconscious togetherness you get from a big night in together (with your family). Moments like this where you all get to relax together and really be yourselves seem to be far and few between. I’m looking for products that reflect the nature of this moment and therefore help to enhance it”

A young at heart mum with children aged 8 to 15 (Bulls eye = mum with a 13 year old boy). She knows her kids will grow up fast – she wants to give them their freedom but enjoys spending time with her family and values the moments when everyone is together (i.e. nurturing but not smothering).

For nearly a century, Old El Paso has been helping and inspiring consumers to bring fun and flavorful Mexican food to their dinner tables. Trusted to create delicious Mexican meals with mainstream appeal, Old El Paso spices up meal planning.

It is relatively affluent, well educated and busy. Their shared attitudes towards life are more important than their gender or their exact ages. They’re about experiencing life and sharing these experiences with family and friends. They want more out of life than just routine. They perceive themselves to be open-minded, social & they want to connect with the people they care about. They are actively looking for ways to express this person that they really are.

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