General Mills markets some of the world’s best loved brands, including Haagen-Dazs ice cream, Big G cereal, Pillsbury, Green Giant Vegetables, and a number of leading local brands.

Our brand portfolio includes more than 100 leading U.S. brands and numerous category leader around the world.

• Established 1990
• Operates globally outside North America
• World’s 6th largest food company
• $11.6 billion in net sales world wide
• 27,500 employees around the world
• Products marketed in more than 100 countries
  
  

The natural goodness of Nature Valley granola bars provides the fuel needed for consumers to maintain an active and healthy lifestyle.

Nature Valley created the granola bar category in 1975 when it debuted its 100 percent natural crunchy granola bar.

Crunchy Granola Bars
Crunchy granola bars are a blend of rolled oats, rice-soy crisp, sugar, honey, dark syrup and canola oil. The ingredients are blended together with water, spread evenly onto the oven band and compressed to the desired thickness. The sheet is baked, slit cut and cooled prior to packaging.

• 1903: Founded in LeSueur, Minnesota, as Minnesota Valley Canning Company.
• 1935: Green Giant symbol adopted for entire product range.
• 1950: Minnesota Valley Canning Company name changed to Green Giant Company.
• 1979: Green Giant Company merged with The Pillsbury Company.

For more information, log on to: www.generalmills.com