General Mills markets some of the world’s best loved brands, including Haagen-Dazs ice cream, Big G cereal, Pillsbury, Green Giant Vegetables, and a number of leading local brands.

Our brand portfolio includes more than 100 leading U.S. brands and numerous category leader around the world.

• Established 1990
• Operates globally outside North America
• World’s 6th largest food company
• $11.6 billion in net sales world wide
• 27,500 employees around the world
• Products marketed in more than 100 countries

For nearly a century, Old El Paso has been helping and inspiring consumers to bring fun and flavorful Mexican food to their dinner tables. Trusted to create delicious Mexican meals with mainstream appeal, Old El Paso spices up meal planning.

It is relatively affluent, well educated and busy. Their shared attitudes towards life are more important than their gender or their exact ages. They’re about experiencing life and sharing these experiences with family and friends. They want more out of life than just routine. They perceive themselves to be open-minded, social & they want to connect with the people they care about. They are actively looking for ways to express this person that they really are.

For more information, log on to: www.generalmills.com